Search Engine Optimisation

Creating a website is only a part of the story. Once created, you need to ensure that people can find your site, and this is usually via a search engine. Search engine optimisation or SEO as it is also known is a key part of this process.

Here at Waypoint Consulting we believe that many SEO consultants seem to confuse clients, and often present search engine optimisation as something of a dark art with unclear deliverables. We consider this to be a highly unsatisfactory approach. As we like to meet our clients, in order to understand them better, we restrict our services to Norfolk, Suffolk, Cambridgeshire and Essex

We have broken our service into 3 distinct elements, each with clear deliverables so you can understand what you are getting for your spend. Each element is a stand alone piece of work that will be clearly explained and discussed with you so you can assess whether it offers value for money before proceeding.

Waypoint Consulting's SEO offering differs from many other companies in the following ways:

  • We have no minimum contract term.
  • We will clearly explain what we do so you know what to expect
  • We will issue reports of where your keywords rank in search engine results
  • You are free to cancel, at any time, with no catches.

The reason we make these guarantees is simple - we believe that if our service is delivering benefits to you, you will remain with us. We also strongly believe that no business should be forced to pay for something that is not delivering.

Click each of the headings below, to read more detail about our service,

Before starting SEO

Before starting work on an SEO assignment we sit down with our clients in order for us to gain a understanding of your business, your customers, your competitors and what you want from your website. In order words to understand your marketing approach. Despite being a technical task Search Engine Optimisation should be seen as a part of your overall marketing objectives.

Unlike many firms we will come and meet with you, as we firmly believe that this will help us understand your organisation better, and by understanding your business we can deliver a better service.

Service 1 - SEO Keywords and Site Audit

Within the SEO keywords & site audit we will first of all agree the list of keywords or phrases that you wish to use as the basis for your optimisation requirements. Based on these we will then analyse your existing site with regards to your objectives. You will receive a summary for the site and detailed reports for all relevant pages, explaining how your site is helping to deliver against your requirements. We will provide a table of how your site preforms against all the major search engines for each of your key words

This will give you a known starting point against which you can measure the success of our work

Service 2 - On-site Optimisation

Based on the results of the SEO audit we are able to undertake most, if not all, of the change necessary to your site to improve its visibility to search engines. We will also look at your competitor's sites and rankings to understand why they may be ranking above you. At this point we may recommend a range of structural changes or changes to content. Following any changes we will re-evaluate your site against best practise and your competitors' sites to demonstrate the impact of the changes. Alternatively you can use the results of the SEO Audit to undertake the work internally, or use your existing web provider.

Service 3 - Off-site Optimisation

A key element of SEO is to build up relevant incoming links to your site. There are many link building services available, and while they have a part to play, they will not be focussed on your objectives and your business. In fact, if these are done indiscriminately they can even hurt your rankings as there is a chance that the search engine will see the sudden addition of many unrelated links as being an attempt to distort the search engine results aka link-spamming. Waypoint can help identify a range of activities that can generate links. From inclusion in appropriate directories, through building relevant links to planning and releasing Press Releases and other forms of PR our off-site SEO service can help build a strong, dynamic and relevant presence on the Web for your site.

So if you are considering any SEO work, contact us for a free initial discussion of your requirements.We guarantee there will be no high pressure selling, just a honest appraisal of your needs and whether our service is right for you.